March 22, 2018

Mark Zuckerberg Answers ‘Hard Questions’ On Cambridge Analytica Scandal


Facebook’s CEO Mark Zuckerberg has unzipped his lips on the Cambridge Analytica fiasco that only made the blue network infamous. Zuckerberg reached out through his Facebook account and tried to assure the 2 billion users that everything will be fine in the coming future and Facebook would make sure this doesn’t happen again.


The CEO said that he takes full responsibility for what happens on the platform that he created. In an interview with CNN’s Laurie Segall, he said that this was “a major breach of trust, and I’m really sorry that this happened.”
https://www.facebook.com/cnn/videos/10158152484776509/
Later, in 2015, it was known that Cambridge Analytica had obtained the data from Kogan. Facebook asked both Kogan and Cambridge Analytica to officially certify the deletion of the user data which they did.
Now, the recent controversy sparked after reports from The Guardian, NY Times, and Channel4 claimed that CA might have the said data in their possession. In the following days, CA was suspended from Facebook but the firm is still solid on their claims that the data doesn’t exist anymore.
In his defence, Kogan told BBC that he being ‘scapgoated in the Facebook and CA matter. When he harvest the data through his app, he wasn’t aware that he broke Facebook’s privacy policy. Also, when CA approached him, he was told that the data will be used for general commercial purposes.


Zuckerberg said it was a mistake on their part to trust CA. They should have confirmed that the data was actually wiped off CA’s hard drive.
The news that Facebook is facing transatlantic pressure is in their air. Mark Zuckerberg is being asked to testify before the Congress on the digital catastrophe that happened years ago. If that happens, it would be the first time for the CEO. As per the C-SPAN data, Zuckerberg has never testified before a congressional committee.
“What we try to do is send the person at Facebook who will have the most knowledge. If that’s me, then I am happy to go,” Zuckerberg told CNN.

Should Facebook be regulated?

In the wake of an uninvited event that happened because of careless attitude, it wouldn’t be surprising to hear about regulations being called in for companies like Facebook.
When asked, Zuckerberg said, “I’m not sure we shouldn’t be regulated”. But he is comfortable with the introduction of things like ad transparency.

What’s next?

Facebook will take some steps to make sure the history doesn’t repeat itself, hopefully. The company will thoroughly investigate all apps with access to large amounts of user data before the changes made in 2014.
They will inspect apps with suspicious activities. Any app or developer found to be misusing the data will be banned. Every single user affected will be notified, including the ones in the CA data breach.
Next, Facebook will also reduce the amount of user data the apps and services can access. For instance, when signing up for a new account, the app will get name, profile photo, and email. Also, Facebook will automatically revoke access if you don’t use an app for three months.
Lastly, Facebook will make it easier to see what apps and services are connected to your account with the help of a new tool displayed on the top of News Feed. Such functionality already exists but its buried deep inside the Settings.

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